Welcome Email Series
Turn new subscribers into loyal customers with automated Welcome email sequences.
* No credit card required
Improve Communication with New Subscribers
Don't limit yourself to a single "Thank you for subscribing" email. Build a full-fledged dialogue that builds trust and delivers results.
The Usual Approach
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1
Sending one email and then silence
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2
The user doesn't understand the value
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3
A missed opportunity for a sale
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4
The lead goes cold and forgets about you
Automation with NiceSender
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A series of 3-5 emails introduces the brand
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2
Useful content demonstrates your expertise
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3
A smooth lead-in to the first desired action
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4
The client is engaged and ready to buy
Proven Scenarios for Your Business
Use these popular blueprints as a foundation for your welcome series. You can easily recreate any of them in our visual trigger builder.
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For an online store
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Immediately
Welcome & Bonus
Subscription confirmation + promised promo code for the first purchase
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After 2 days
Product Introduction
A selection of bestsellers or products from their category of interest
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After 3 days
Reviews and Case Studies
Social proof: customer reviews, case studies, overviews
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For cloud service
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Immediately
Welcome & Bonus
Send a lead magnet (guide, checklist) and a teaser for the next email
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After 2 days
Product Introduction
A useful article or video that solves a small customer pain point and shows your expertise
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After 3 days
Next Step
An invitation to a free webinar or consultation where the main product is sold
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For online school
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Immediately
Welcome & Bonus
Welcome and a short "Getting Started" guide, link to the knowledge base
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After 2 days
Product Introduction
A story about the most useful, but not obvious, feature of the service + a client case study
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After 3 days
Next Step
An offer of help with setup or a special offer to upgrade to a paid plan
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Set Up Your Ideal Welcome Email Sequence in 3 Steps
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1
Define the starting event
The foundation of a Welcome sequence is the "New subscriber in group" trigger. Make sure that new contacts (from the site via a subscription form, from a CRM via integration, or via API) are added to the correct recipient group.
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2
Create the email sequence
Fill the sequence with emails using our block-based email builder and ready-made templates. Set delays between sends.
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3
Launch and analyze
Activate the trigger. The system will work automatically, and you will be able to track statistics for each email in the sequence.
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How long should a welcome email series be?
An effective welcome email series typically includes 3 to 7 emails. This range is ideal for a complete email onboarding sequence, allowing you to introduce your brand, showcase your value, and set expectations without overwhelming new subscribers.
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Is the setup difficult if I'm not a marketer?
Not at all! Our email marketing platform is designed to be incredibly user-friendly. With our intuitive drag-and-drop email builder, professionally designed templates, and clear step-by-step guides, you can create and launch effective email campaigns with confidence—no prior marketing experience required.
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What if I don't have a lead magnet?
No problem! While a lead magnet is a powerful tool to grow your email list, it's not a strict requirement. Here are some great alternatives to boost subscriber engagement from day one:
- A Warm Welcome & Orientation: Your first email should greet new subscribers, set expectations for your newsletters, and guide them to your best resources (like a popular blog post or your "About Us" page).
- Exclusive Content: Offer access to subscriber-only articles, early announcements, or special insights that aren't available anywhere else.
- A Welcome Offer: A small discount or a special promo code for a first purchase is a fantastic way to build goodwill and drive immediate action.
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Do I need to pay extra for creating triggered email sequences?
No. Email automation, including creating triggered email sequences and drip campaigns, is a core feature included in all our standard plans. We believe in transparent pricing—you get access to powerful marketing automation tools without any hidden fees.
Do you have any questions? Contact to us.
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