Privacy Policy


"Personal Information" or "Personal data"

refers to any information that pertains to an identified or identifiable individual. An identifiable individual is someone who can be directly or indirectly identified through an identifier such as a name, identification number, location data, online identifier, or specific factors related to their physical, physiological, genetic, mental, economic, cultural, or social identity.

"Process" or "Processing"

encompasses any operation carried out on Personal Information, whether automated or not. This includes activities such as collecting, recording, organizing, structuring, storing, adapting or altering, retrieving, consulting, using, transmitting, disclosing, disseminating, making available, aligning or combining, restricting, erasing, or destroying the information.


By using the Services, or registration with our website (, you signify your agreement to the terms and conditions of this Policy and to our collection, use and disclosure of your personal data as set out herein. By giving your consent to us, you retain the right to have your personal data rectified, to be forgotten and/or to be erased.

If you want to modify or retract your agreement for the gathering, utilization, or disclosure of your personal information, you can do so by reaching out to us through email at However, please note that in certain situations, altering or withdrawing your consent may impact your ability to utilize the Services.

Privacy Laws

NiceSenser is responsible for protecting and managing personal data. We have implemented policies and procedures to ensure the security and confidentiality of any confidential personal data we collect. We are dedicated to maintaining the accuracy and security of your personal data and will provide you with information about our policies and procedures for managing your personal data. NiceSenser has appointed a Privacy Officer/Data Protection Officer (DPO) who is responsible for ensuring compliance with this Policy and making information about our data management practices easily accessible. If you have any questions or concerns about this Policy or our compliance with it, please contact the Privacy Officer in writing via email or postal mail at the following address:

NiceSender UO

Attn: Data Protection Officer

Harju maakond, Tallinn, Kesklinna linnaosa, Pärnu mnt 105, 11312


We will thoroughly investigate any complaints or challenges related to our adherence to this Policy. If we find any shortcomings, we will take necessary actions to rectify them, which may involve modifying our policies and procedures. Additionally, we will collaborate with regulatory authorities to resolve any complaints that cannot be resolved directly between us and a user.


This Privacy Policy applies to individuals who visit our Site, use our email delivery platform and related Services, or use any other present or future online or offline programs, services, or offerings provided by NiceSenser. The terms "Customer" or "User" refer to the individual or entity registered with us to use our Service or Offerings. When we mention "you," we are referring to Customers and/or any other individual who visits our Site.

NiceSenser offers Services to Customers to help them communicate with their subscribers and other individuals through email. When we handle Personal Information of Contacts on behalf of our Customers, we do so as a data processor and following our Customers' instructions. If you are a Contact of one of our Customers, please review that Customer's privacy policy, terms, or other notices to understand how they collect and use your information, including through our Services. If a Customer has provided your Personal Information to us as a Contact, and you want to exercise your rights to access, correct, transfer, or delete that information, please contact the relevant Customer directly. As NiceSenser personnel have limited access to Contacts Personal Information, if you prefer to make your request directly to us, please provide the name of the relevant NiceSenser Customer. We will forward your request to the Customer and assist them in responding within the required timeframe under applicable law.

Сustomer’s Data

Personal Data Collected

NiceSenser collects certain Personal Information, as follows:

Your Contacts’ Data

As the creator of the contacts and associated emails, you are considered the data controller of the personal information of the contacts according to the GDPR. NiceSenser, on the other hand, acts as a data processor. Your responsibilities include making necessary declarations to the relevant data protection authority, complying with current regulations, obtaining explicit consent from the contacts when collecting their personal data, and ensuring authorized use of the collected data for defined purposes.

If a recipient of your emails requests us to modify or delete their personal data, we will verify the request and inform you before taking action.

NiceSenser does not sell, share, or rent out your contacts' personal information to third parties. The information will only be used for legal requirements, invoicing and collecting summaries for our own statistics, and providing customer support services.

Use of Personal Data

We have various reasons for using your Personal Data and the information we collect through the Services, including:

Legal Basis for Processing

The legal basis for collecting and using the Personal Data mentioned above will vary depending on the specific Personal Data and the circumstances in which we collect it.

However, in general, we will only collect Personal Data from you if we have your consent, if we need the Personal Data to fulfill a contract with you, or if the processing is in our legitimate interests and does not override your data protection rights or fundamental freedoms. In some cases, we may also have a legal obligation to collect the Personal Data in question.

If we request that you provide Personal Data to comply with a legal requirement or to fulfill a contract with you, we will clearly communicate this to you at the relevant time and inform you whether providing your Personal Data is mandatory or optional (as well as the potential consequences if you choose not to provide your Personal Data).

Similarly, if we collect and use your Personal Data based on our legitimate interests or the legitimate interests of a third party, and those interests are not already mentioned in the "Use of Personal Data" section above, we will clearly explain these legitimate interests to you at the relevant time.

If you have any questions or need further information about the legal basis for collecting and using your Personal Data, please contact us using the contact details provided in the "Contact Us" section below.

Third Party Transfers and Subprocessors

We may disclose Your Personal Data to our vendors and other third-party service providers who need access to Your Personal Data to assist in providing the Services and other business-related functions.

To analyze the effectiveness of our campaigns, we utilize Google Analytics. This Service acts as a subprocessor for processing Contacts' Personal Information during Your use of the Services. The processing of data is based on the performance of the Agreement with You (in accordance with para 1 (b) Art 6 GDPR).

We utilize third-party analytics tools, such as Bing (Microsoft Ads) and Google Analytics, which collect and process User data when using the Service. This includes device ID, IP address, cookies, and other information. We do not have access to the data received by these third-party services. We only receive and use information from these services in an aggregated and anonymized form. To learn more about the data collected by these services and their privacy policies, please visit the links below:

We utilize analytics tools to analyze the usage of our Service, Site, and social media or Internet pages. The purpose is to enhance our products and customer-driven advertising, ultimately improving the quality of our Service, Site, and content. By utilizing analytics tools, we gain insights into the exact usage of our Service and Site, allowing us to continuously optimize information delivery and enhance the overall Service. Our legitimate interest in processing Personal Data, as stated in paragraph 1 (f) of Article 6 GDPR, is also derived from these objectives.

We utilize Google AdSense to exhibit advertisements on our website. This means that certain HTTP cookies are installed on your device and information regarding your usage of the website is transmitted to Google. Google may combine this information with other data you have provided to them. For more details, please visit the following link:

You have the option to access the Service through Google+ and Facebook based on the Agreement and in accordance with paragraph 1 (a) Article 6 of the General Data Protection Regulation (GDPR). It is up to the customer to decide whether or not to use these services.

To process payments, we utilize the services of Stripe. The processing of data is based on the performance of the Agreement with you, in accordance with paragraph 1 (b) Article 6 of the GDPR.

We use to facilitate communication and customer support. For more information about Intercom services and their privacy policy, please refer to their website.

We may also share certain Personal Data collected through the Services or generated by the System (such as online identifiers) with third-party companies. This is done in order for them to offer products and services that we believe may be of interest to you. Additionally, we may share this data with third-party advertising-serving companies to improve the targeting of advertisements and other content displayed on our site, as well as to provide offers that we believe may be of interest to you. If you do not wish for your Personal Data to be used for marketing purposes, you can reject this by contacting us using the contact details provided in the "Contact Us" section below.

International Transfers

We may store and process your personal information in any country where we have facilities or engage service providers. By reading this Policy and using our Services, you acknowledge that your Personal Data may be transferred to countries outside of your country of residence, including countries with different data protection rules. However, we will handle your personal information in accordance with the purposes stated in this Policy.

Our servers and offices are located in the United States, Canada, Germany, and Latvia. Therefore, your information may be transferred, stored, or processed in these countries. While the data protection, privacy, and other laws in these countries may not be as comprehensive as those in your country, we take measures to protect your privacy. By using our Sites and Service, you agree to the collection, storage, processing, and transfer of your information to our facilities in these countries and to third parties with whom we share it, as described in this Policy.

In compliance with applicable laws, personal data of Russian citizens are also stored on servers in the Russian Federation by the registered personal data operator.

We will ensure that any non-EEA affiliates or third-party service providers who have access to Personal Data outside of the European Economic Area (EEA) commit to providing the same level of protection as the principles outlined in the General Data Protection Regulation (GDPR).

Data Retention

We will keep your personal information for as long as necessary to fulfill the purposes stated in this Policy, unless the law requires or permits a longer retention period for legal, tax, regulatory, or other lawful reasons. If we no longer have a legitimate business need to process your personal information, we will either delete or anonymize it.

The standard retention period for general personal data is 30 days, except for general delivery and open stats data, which are stored for at least 180 days from the date of mailing.

NiceSenser has the right to delete any inactive account, meaning an account that has not sent any emails for more than 12 months.

Data Security

We take appropriate measures to ensure the security of your personal information, including protection against loss, misuse, and unauthorized access. We will do everything reasonably possible to keep your personal information safe.

To host our systems, we utilize data centers from reputable providers located worldwide. These data centers have SOC2 Type 2 reports and implement all necessary physical security measures.

We recognize the significance of software security and regularly scan our applications for vulnerabilities. This involves a combination of static source code analysis and dynamic testing. Additionally, we prioritize the importance of password security and offer two-factor authentication for added account protection. We also take the following measures:

For more information on how NiceSenser ensures the security of your data, please refer to the provided link.

Your Data Protection Rights Under GDRP

If you are a resident of the European Economic Area (EEA), you have specific rights regarding the protection of your data. NiceSenser is committed to taking reasonable measures to allow you to correct, modify, delete, or restrict the use of your Personal Data.

If you would like to know what Personal Data we have about you and request its removal from our systems, please contact us.

In certain situations, you have the following data protection rights:

Please note that we may ask you to verify your identity before responding to such requests.

Changes to This Policy

We have the authority to modify or revise this Policy periodically. In the event of significant changes, we will provide a clear notification on our Site or Services at least 15 days before the changes become effective. Alternatively, we may directly communicate with you via email or through the Services. The last revised date at the top of this Policy will also be updated. We recommend that you regularly revisit this page to stay informed about any updates.

Data Processing Agreement

NiceSenser provides a Data Processing Agreement that complies with the European Union Model Clauses. This agreement ensures that our Customers who operate in the European Union, as well as those who transfer Customer's Data internationally, meet the necessary adequacy and security requirements.

Contact Us

If You need any clarification or have any worries about how Your personal information is being used or shared through the Services, please feel free to reach out to us by sending an email to