Email Segmentation
Boost your email campaign conversions by sending targeted messages to the right subscribers.
* No credit card required
Go beyond mass emails
Stop the one-size-fits-all approach.
Send the right messages to the right people based on their preferences.
-
39% higher open rates
-
28% fewer unsubscribes
-
24% increase in sales
Powerful Segmentation Tools
Focus on your most engaged subscribers and send each segment only the content they need.
-
Targeted Offers
Segment your audience by age, job title, and location using data from your CRM.
-
VIP Segment
Identify your high-value customers and provide them with exclusive bonuses and promotions.
-
Win Back Dormant Users
Find subscribers who are not engaging with your campaigns and win them back with special re-engagement offers.
-
Combining Tags and Groups
Combine subscribers interested in different products to introduce them to your new arrivals.
-
Seasonal Campaigns
Segment users by their subscription date to target them during sales and replicate successful campaigns.
-
Interest-Based Segmentation
Track clicks to understand subscriber interests and send offers based on what they engage with.
Over 80 Criteria for Powerful Segmentation
Focus on your most engaged subscribers and send each segment only the content they need.
-
What is email segmentation, and why is it important for email marketing?
Email segmentation is the process of dividing your subscribers into smaller groups based on shared traits, such as interests, behavior, or demographics. Instead of sending the same email to everyone, email marketing segmentation allows you to create highly targeted, relevant offers for each group. As a result, your open rates can increase by up to 39%, and unsubscribes can decrease by 28%.
-
What criteria can I use to segment subscribers in NiceSender?
We offer over 80 criteria for the most precise targeting possible. You can create segments based on:
- Activity: Who has opened emails in the last month, and who hasn't (inactive subscribers).
- Interests: Who has clicked on links to a specific product or service.
- CRM data: Gender, city, job title, and date of last purchase.
- Groups and tags: You can flexibly combine several groups or tags, and even exclude contacts you don't need.
-
How is email segmentation different from a simple campaign to a group?
Sending to a group is sending to a static mailing list. Segmentation, however, is a dynamic tool. You can create a "live" segment, for example, "all who have opened any of the last 3 emails and live in London." This segment will automatically update, so you won't have to manually collect the right audience every time.
-
I already have groups and tags. How can I use them for email segmentation?
It's very easy! Our tool allows you to create segments by combining groups and tags. For example, you can select all subscribers from the "Clients" group with the "Email marketing interest" tag, and exclude those with the "Course purchased" tag. This allows you to create highly precise and effective cross-selling campaigns.
-
How can I re-engage inactive subscribers with email segmentation?
This is one of the most popular use cases. You create a segment of subscribers who, for example, haven't opened your emails in the last 90 days. You then send a special re-engagement email series to this group: "We've Missed You!", "Here's a discount to welcome you back," or "Exclusive content just for you."
Do you have any questions? Contact to us.
Read the full terms of our referral program or contact us at support@nicesender.com
Boost Your Email Marketing
Effectiveness Now
It's time for smarter email marketing. Segment your audience and boost your revenue.
