A/B testing of email campaigns
Find out which type of email your subscribers like best
* No credit card required
Rely on statistics, not guesswork
A/B tests will reliably show which of the emails will receive the best response from your audience
What are A/B tests used for
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Sales increase
Test various options for selling email elements, their combinations, content and appearance. More opens and clicks = more sales
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Preference research
Check any ideas, from the content of emails to their design. Tests will show what your audience likes the most
What can be tested with
A/B campaigns in NiceSender
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Subject and preheader
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Content and template style
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Location of elements
A/B testing is easy!
Start split testing email campaigns in a few minutes
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Step 1
Create an A/B campaign
Make several options of the tested elements of the email
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Step 2
Customize criteria
Specify the conditions for choosing the winner of the A/B test: opens, clicks, complaints
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Step 3
Compare results
Evaluate how A/B testing improved email conversions
A/B testing cases
See what the results are after using A/B campaigns
We've never used emojis in email subject lines before, we thought the official approach was better. But we checked it in A\B test. As a result, open rates increased by 2.71% due to the use of emoticons alone. On a large volume of recipients, this is very noticeable.
Gianna F.
Milagro
We tested different email designs, measuring the number of clicks. The winner was the option in which the “Details” button was next to each online course, and there was not one for the entire block.
PAULA
Deleitar
I tested the button names "Add to Cart" and "Buy Now". After sending multiple emails, the click-through rate for the Add to Cart button was 3.72% higher. Through ab testing, we have determined that our customers prefer shopping through the shopping cart.
Andrew M.
Marketer at BGHome
Increase the conversion of your emails right now
A/B testing of email campaigns is the basis of your success
Enjoy!
